1
of 7

What you'll accomplish

By the end of this guide, you'll have a ChatGPT Custom GPT configured specifically for F&I work — a persistent AI assistant that knows your product lineup, common lender tiers, and objection responses. Instead of starting every AI conversation from scratch, you'll open your Deal Desk GPT and it's already oriented to automotive finance.

What you'll need

  • A ChatGPT Plus subscription ($20/month — affordable on an F&I income)
  • 30 minutes to gather your info (lender lineup, products you sell, common objections)
  • Time needed: 45-60 minutes to build; 2 minutes per use after that
  • Cost: $20/month (ChatGPT Plus)

How-To Guide: Set Up ChatGPT as Your Personal F&I Deal Desk Assistant

Step 1: Get ChatGPT Plus

  1. Go to chat.openai.com and sign in (or create a free account first)
  2. Click your name/profile in the lower left corner
  3. Click "Upgrade to Plus"
  4. Complete the payment — $20/month, cancel anytime

What you should see: After upgrading, the model selector at the top shows "GPT-4o" and you see a "Explore GPTs" option. Troubleshooting: If payment fails, try a different browser or contact OpenAI support at help.openai.com.